DGBet Landing Page
DGbet is a decentralized sports betting platform known for its community-driven features and competitive rewards. Although the core product was strong, the previous landing page lacked the excitement, credibility, and structure needed to keep users engaged. I took full ownership of the redesign and development of the landing page to better align with user expectations and business goals.
Duration
2.5 Weeks
Service
Product Design
Category
Crypto Sportsbetting Application
Tool
Figma, Wordpress
Problem Statement
The landing page failed to capture user attention, resulting in a low average session time of 10 seconds.
The overall UI did not reflect the energy and trustworthiness critical for a sports betting platform.
Navigation and content hierarchy needed significant improvements to guide users effectively.
Goals
Increase user engagement and session duration from 10 seconds to at least 25 seconds.
Improve visual hierarchy, information structure, and brand credibility.
Create a more dynamic and attractive user interface.
Launch the new landing page on the dgbet.fun domain seamlessly.
Design Process
1. Understanding the Problem
The first step was analyzing the old landing page to identify why user engagement was very low. Using Google Analytics, I tracked user activities, bounce rates, and average session times. It became clear that users weren’t finding the content appealing or easy to navigate.
I also researched what users expect when visiting a sports betting platform:
Trustworthiness and legitimacy upfront
Exciting rewards and promotions
Clear calls-to-action (CTAs)
Social proof (testimonials, community highlights)
2. Defining the Strategy
Designing the Information Architecture: Structured the landing page around user intent – showcasing rewards, promotions, community trust, and a clear CTA path.
Wireframing: Created low-fidelity wireframes to validate the content flow and interactions.
Visual Design: Crafted high-fidelity designs in Figma, focusing on:
A dynamic rewards banner
Authentic, varied testimonials
A strong visual hierarchy with a dark premium color theme
3. Development
Developed the Figma designs into a fully responsive landing page using WordPress SeedProd.
Implemented smooth scrolls, hover effects, and micro-interactions for better UX.
Optimized for fast load times and SEO readiness.
4. Launch
Successfully deployed the redesigned landing page on the live dgbet.fun domain.
Design Decisions
Key Contributions
Designing: Entire landing page from scratch in Figma.
Development: Fully developed and published the landing page using WordPress (SeedProd).
Analytics Tracking: Monitored and improved engagement through Google Analytics.
Results
Increased engagement
Higher credibility and trust built through authentic, visually attractive testimonials.
Modernized brand presence fitting the evolving decentralized betting landscape.
Positive feedback from early users regarding improved UX and visual excitement.
Key Learnings
Small design changes (like better testimonial layouts) can significantly boost user trust.
In decentralized and betting platforms, visual energy plays a huge role in setting user expectations.
Handling both design and development myself gave me full control over the brand voice and technical execution, speeding up decision-making.
Final Thoughts
This project was a valuable opportunity to apply end-to-end product design skills, from research to final deployment. It strengthened my ability to translate business needs into highly functional, visually compelling designs that drive real user engagement.
